Conceito Branco

Golden-straw in colour. Rich and concentrated, but with incredible subtlety and seduction. The ideal of wine production is in the ability to manage all stages of its evolution. This ideal is only possible with a perfect association between concentration and elegance, giving the wine its most important aspect: balance! This is the keyword of a production based on respect for the terroir. Only this, makes it possible to achieve wines of great aromatic purity and complexity.

At Conceito we are time and distance. Time comes from the forties, when the family vineyards started. Distance is not shorter; the Douro Superior has always been far from everything. When you taste a Conceito wine, you can taste its essence – our love for nature; respect for climate and soil’s characteristics and the ambition to do the best with what our land can produce. Rita is the face of Conceito. Rita is the soul of Conceito. Rita was the bridge that allowed the family owned company, led by her mother Carla Ferreira, to combine History with the ambition to create news brands, such as Rita combines youth with wisdom and technical know-how with intuition. The subtle flavours hide the wisdom of balancing experimentalism and tradition; respecting the old vines; trusting the longevity of the wines and looking for a refreshing profile that feels like drinking, not only tasting. Authenticity represents our believe that striking wines can come out of this exceptional terroir, that surpass geographical and bureaucratic frontiers, and are visiting cards from our little corner in the Douro Valley to the whole world...